Statement of Purpose for Masters in Engineering Management Personal

Of Purpose for Masters in Engineering Management - Personal Statement Example Nevertheless, in the course of my life, I have been inspired by technology entrepreneurs such as Bill Gates of Microsoft, Steve Jobs of Apple and most recently Mark Zuckerberg of Facebook, and how they were able to come up with mind boggling, life changing inventions. Joel Barker’s said that, â€Å"Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world!† These words are quite distinguishing and they are a hallmark of many entrepreneurs. They have kept ringing into my mind until today. An entrepreneur usually takes the initiative of bringing visions into actuality. I have desired to be one and from my various readings, I have discovered that present day entrepreneurs have used technology for furthering their ideas and bettering the lives of others. This is the reason why I decided long ago that I will study engineering and capitalized on every opportunity that I got which would further enhance my skill s in engineering. I concentrated on sciences in my high school education at Narayana Junior College-Board of Intermediate, AP-India and then later went to do a bachelor of technology at GVP College of Engineering-University JNTU, Kakinada, India. Though I did not get a very good score in my Bachelors, I have endeavored to not let that dampen my spirit and have made up by having industry exposure through working as a software developer for over one year and later on moved to a role of support analyst so as to better understand the production system. I am a firm believer in continuous learning especially during my various daily duties at my place of work. I am currently working as a Senior Systems Executive (Banking & Financial Services) at Cognizant Technology Solutions. This is another role that has exposed me to business support in wealth management space for clients. Whereas creativity, hard work and technological

Apple I-tunes Case Study Example | Topics and Well Written Essays - 2250 words

Apple I-tunes - Case Study Example Surveys have proven that over the years the demand for digital music has increased by manifolds. Apple iTunes' market entry strategy into the UK is more likely to succeed if carried out with much more concentration on customer satisfaction and value creation fronts while at the same time focusing on a market penetration pricing strategy coupled with incremental growth strategies in niche market centric operations (www.apple/tunes.com). Apple i-tunes digital music company is in an oligopoly market with limited number of competitors including Sony, Warner, BMG and so on. Oligopoly is a market form where there are a few number of suppliers with similar identical products. Thus the digital music industry is evolving very fast. There is always the threat of a new company introducing something totally new to the market such as wireless technology that could replace the need for a physical music player. It's of paramount importance for Apple iTunes to invest a lot in research, and development and marketing in order to keep up with other companies that could introduce newer products to the market. Apple iTunes could improve the quality of their products. Then due to the greater quality of their music files, manufacturers of MP3, 4, 5 players would be compelled to manufacture their products to make them compatible with these files, because customers would be lured to buy Apple iTunes as they are of superior quality. The po pularity of iPod and Apple Mac are subject to demand. If economies are negatively affected the demand for these products would fall. However customer's interests change often. There is a possibility that a new company might come up with a totally new innovation and thus the demand for Apple iTunes may drop. In fact Apple i-tunes Company as in the oligopoly market requires strategic thinking unlike other market forms in the market such as perfect competition, monopoly and monopolistic competition. In fact oligopolistic competition can provide different range of outcomes. In some cases firm may employ trade practices that are restrictive. In other situations, competition between sellers in an oligopoly market can be relatively low prices and high production. There is always a threat to Apple iTunes from other manufactures who manufacture inferior quality music files at low cost and also the creation of pirated digital music (Presswire, 2007). Customers might be lured to buy these products as they cost less. Other substitutes such as Satellite radio for music, Entertainment media, media and music alternative sources for videos (cable, broadcast) and alternative means to acquire music (Music CDs, DVDs) are potential threats. Thus this could lead to an efficient outcome approaching perfect competition. However the competition in an oligopoly industry can be higher when there are more firms in an industry if, for instance, the firms were only regionally based and did not compete directly with each other.According to the behavior of the oligopolistic market, firm has to face a kinked demand curve at the existing market price for its widgets (products). In this scenario suppliers do not have the tendency to increase the price, because other competitors in the industry would not follow